Why Home Staging is so Important...

Leave nothing to the imagination - staged homes help the buyers see the space as being ready to move into. The importance of this factor cannot be overstated in light of all the other hassle involved with moving into a new home. A well staged home appears good to go immediately.

Staging is an investment. National statistics show that staged homes sell 30-50% faster and for a higher price than the un-staged competition. The returns are usually far greater than the cost involved. If you would like to see more detailed statistics of staging returns on investment, please click here.

First impressions count! A typical home buyer decides if they are attracted to a home or not in the first 17 seconds of seeing it. If a buyer likes the home they are going to validate or reject that fact within the next 20 minutes. That 20 minutes is directly affected by the effort that went into staging (or not staging) the home.

Fill in the blanks - vacant rooms often do not appear as large as they really are without furnishings.

You need to draw them a picture! The vast majority of buyers cannot see a home's potential. They only see the obvious and, if it is cluttered, dirty and outdated, that is the impression that stays with them. Even if they can visualize the home's potential, the seller will likely lose ground on price given all the work and cost that will be involved in realizing the buyer's vision of a dream home.

Differentiate - when the market has an increased inventory, you MUST set your house apart.